brand loyalty, and influence consumers to purchase products or services Herbel Essence is a prime example of an advertisement that uses sex appeal to try and reach its audience. The sexual arousal possibly elicited by physical attractiveness in adverts is thought to transfer onto the advertised product. 10 Sex in advertising is also incorporated using hints of sexual behaviour. 62 See also edit References edit Rodger Streitmatter, Sex sells!: The media's journey from repression to obsession (Basic Books, 2004). At a psychological level, what is it exactly that makes you choose one brand over the competitor? Doi :.1037/0033-295x.100.2.204.CS1 maint: Multiple names: authors list ( link ) Porter, 1971 Account Histories, 1926 Sloan Millman, 1979 O'Barr, William. Were an adult product consumed mostly in the evenings and in flirtatious situations. Its in the Product, the most direct example of sexuality working, or being necessary, is when your product has a direct correlation to sex itself. "Sex in ads does not sell".
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"That was a great commercial, but what were they selling? "Justice Department Plans No Charges Over Calvin Klein Ads". An emotional advertising appeal depends more on feelings and perceptions than logic or reason to provoke action. In several notable cases, sex in advertising has been claimed as the reason for increased consumer interest and sales. Transparency can help show a realness to your brand that appeals to customers because it is authentic. Stunt doubles were suspended behind the car to show the additional room that the new Tiguan Allspace could offer.